Schema Markup Won’t Get Any Easier; It will also become more important for Google Assist.

John Mueller said in a Google webmaster hangout video on the 31st of January that implementing schema markup for rich results won’t be getting any easier and over the next few years he feels it will continue to get harder.


“I think in the future, at least in a near-term future, we will have more types of structured data markup and it will continue to to get more complicated probably.” Later on in the video he said “But purely from a markup point of view, I don’t see this getting any easier unfortunately.” Said John Mueller

Why? He said Google will continue to add more types of structured data markup and schema support for new ways to make your site richer in Google search and Google Assistant.

Key Takeaways:

  • Links from other countries don’t differ from links from the same country as the domain.
  • Schema Markup will become more important for Google Assist as time goes on.
  • Schema Markup will get harder to implement
  • Two pages ranking for the same keywords doesn’t impact the overall site ranking,

These sessions are open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc.

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. Schema tells the search engines what your data means, not just what it says.

English Google Webmaster Central office-hours hangout