Frequently Asked Questions


Questions You Want To Know

We’ve compiled the most common questions us Giants receive to help people who are just stopping by or are looking to be our client.

What is SEO?

The objective of SEO is to improve a website’s ‘unpaid results’ (also known as ‘organic results’), meaning its positioning within a search engine without the website owner or its administrators paying for this privilege. Whether you wish to improve your website’s ranking in image, video, or news search results, the way you edit its wording content, design your HTML code or promote a site in order to increase the number of backlinks or inbound links, will manipulate the indexing system algorithms of popular search engines such as Google. You can read more here

Which is better, SEO or PPC?

Ask anyone on SEO vs PPC, and you’ll be greeted with a whole range of answers that support both tactics. Some will swear by SEO as you don’t pay for each click, while others only use pay per click to generate instant traffic. So, the answer is there is no right or wrong. SEO should be the long term approach, aiming to rank for search terms that generate you more business (Yes, not just more traffic), while PPC can drive instant results, and is also good to test out new keyword performance, before you put in hours of SEO to rank for something that might not convert.

Where do I start my SEO strategy?

An SEO strategy should consider in depth planning, outlining and implementing steps designed to improve search engine rankings before you even consider the starting.

You should really consider using an SEO agency, you pay people to do the things you can’t.

However, if you’re a go getter and want to do it yourself, here are the steps to create an SEO strategy in 2020:

  • Step #1: Create a List of Keywords
  • Step #2: Analyze Google’s First Page
  • Step #3: Create Something Different or Better
  • Step #4: Add a Hook
  • Step #5: Optimize For On-Page SEO
  • Step #6: Optimize For Search Intent
  • Step #7: Make Your Content Look Awesome
  • Step #8: Build Links to Your Page
  • Step #9: Improve and Update Your Content

How do I conduct keyword research?

Keyword research relies on you understanding your target market and how they are searching for your content, services, or products.

Keyword research provides you with specific search data that can help you answer questions like:

  • What are people searching for?
  • How many people are searching for it?
  • In what format do they want that information?


There are a lot of tools out there to help conduct this:

  • SEMRush
  • Google Adwords – Keyword Planner
  • And many more.

Which SEO techniques are popular in 2020?

Google is cracking down on bad practices with every update. So focussing only on best practices are more crucial than ever before.

Our approach is very simple.


  1. Website – Get Google to fall in love with your website by making sure it follows best practice on-page, a great UX and UI and completing technical SEO
  2. Content – Get the attention, engage and build trust with your audience by developing authority content. This should help the end user and be relevant for the keywords you’re targeting.’
  3. Share – You then want people, websites and anything else sharing and engaging with your website. By building links and having people engage this will indicate to Google that it’s relevant content that should be shown in the SERPs.


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